a modern office, reviewing IT assets on laptops and servers.

Author: Alex

Expertise
With over 15 years of experience in marketing and business development, Alex is a seasoned strategist in digital marketing, content creation, and brand growth, Ge has grown as a trusted voice in the technology and business sectors over the past decade.

Education
Alex holds a Master’s degree in Entrepreneurship and dual Bachelor’s degrees in Marketing and Entrepreneurial Management from California State University - San Bernardino.

Experience
Alex has led high-impact initiatives that have driven significant revenue growth, brand expansion, and customer engagement. His work includes managing e-commerce operations, optimizing digital advertising strategies, and developing content that educates and informs professionals about technology and business trends.

Outside of Work
Beyond his professional endeavors, Alex enjoys staying active and spending quality time with family.
  • The Complete IT Asset Management Process: A Step-by-Step Guide to Maximizing ROI

    The Complete IT Asset Management Process: A Step-by-Step Guide to Maximizing ROI

    Why the IT Asset Management Process Matters In today’s fast-moving business environment, organizations rely heavily on technology to stay competitive. Yet many companies overlook a critical practice that impacts both the bottom line and security: a structured IT asset management process. By understanding each stage—from acquisition to retirement—you…

  • Data Centers and Long-Term Data Storage: Are We Ignoring the Real Risks?

    Data Centers and Long-Term Data Storage: Are We Ignoring the Real Risks?

    Data centers are the backbone of the modern digital world—but what happens when that backbone starts to crack under pressure? From skyrocketing energy consumption to the silent decay of storage media, the risks are mounting faster than most businesses want to admit. In this blog, we’ll…

  • The Dirty Secret of IT Asset Disposal: Is Your ‘Recycled’ Equipment Ending Up Overseas?

    The Dirty Secret of IT Asset Disposal: Is Your ‘Recycled’ Equipment Ending Up Overseas?

    The Myth of “Safe Recycling” When you send your old laptops, servers, or data tapes off to be “recycled,” do you actually know what happens to them? Most companies assume recycling equals safety, compliance, and environmental responsibility. In reality, much of that IT equipment—whether hard drives,…

  • Why Corporate America Is Wrong About Tape Being Dead

    Why Corporate America Is Wrong About Tape Being Dead

    Is Tape Really Obsolete—Or Are We Just Being Sold a Story? For the past 20 years, storage vendors, cloud providers, and even some IT executives have repeated the same line: “Tape is dead.” But if that’s true, why do some of the largest, most…

  • The ESG Illusion: Are Your Sustainability Reports Built on Lies?

    The ESG Illusion: Are Your Sustainability Reports Built on Lies?

    Introduction Corporate ESG (Environmental, Social, and Governance) reporting has exploded in the last decade. Major enterprises publish glossy annual sustainability reports filled with charts, colorful infographics, and bold statements like: “We diverted 100% of e-waste from landfill.” “We’re committed to a circular economy.”…

  • Cloud vs. Tape: The Data Storage Battle Big Tech Doesn’t Want You to Win

    Cloud vs. Tape: The Data Storage Battle Big Tech Doesn’t Want You to Win

    Why This Debate Matters Now For the past decade, cloud storage has been marketed as the ultimate solution for big data management — flexible, scalable, and “greener” than physical infrastructure. But is that narrative really true, or just a multi-billion-dollar sales pitch from hyperscale cloud providers like AWS,…

  • The Coming Tape Shortage: Will Your Business Be Left Without Backup?

    The Coming Tape Shortage: Will Your Business Be Left Without Backup?

    Why the Tape Shortage Conversation Matters Now For decades, enterprises have relied on magnetic tape—especially LTO and IBM 3592 cartridges—as the last line of defense in data protection. But in 2025, that safety net is under threat. Tariffs, supply chain disruptions, and skyrocketing demand for storage are creating…

  • The Pros and Cons of Using M8 for LTO-7 Tapes in an LTO-8 Tape Drive (2025 Update)

    The Pros and Cons of Using M8 for LTO-7 Tapes in an LTO-8 Tape Drive (2025 Update)

    What Is M8 Formatting? (And Why It Still Matters in 2025) M8 (also written M-8) is a special formatting mode that allows LTO-7 tapes to store 9TB native / 22.5TB compressed when used in an LTO-8 tape drive. That’s a 50% boost in capacity…

  • Is E-Waste Recycling Actually Hurting the Planet?

    Is E-Waste Recycling Actually Hurting the Planet?

    For decades, businesses have been told that recycling is the gold standard for sustainability. “Don’t dump it, recycle it,” has been drilled into our collective consciousness. But what if recycling—especially when it comes to electronics and IT equipment—isn’t the green solution we’ve been led to believe? What if,…

  • The Complete Guide to the Disposal of IT Assets: Solving Your End-of-Life Pains

    The Complete Guide to the Disposal of IT Assets: Solving Your End-of-Life Pains

    Key Takeaways Simply deleting files or resetting the device isn’t enough; certified NIST 800-88 data destruction ensures sensitive data is permanently unrecoverable. Meet strict regulations like HIPAA, GDPR, and PCI DSS with documented certificates of data destruction and a secure chain of custody.

  • Are Data Centers Running Out of Power? Hidden Risks & Sustainable Solutions

    Are Data Centers Running Out of Power? Hidden Risks & Sustainable Solutions

    Data centers are the backbone of the digital world—but what happens when they run out of power? With AI workloads exploding, cloud adoption accelerating, and hyperscale facilities popping up across the globe, power supply has become one of the most pressing issues in technology. Are we facing a…

  • Environmental, Social, Governance (ESG) in the ITAD Industry: What CSOs and ESG Committees Must Know

    Environmental, Social, Governance (ESG) in the ITAD Industry: What CSOs and ESG Committees Must Know

    Why ESG and ITAD Are Now Intertwined For years, IT asset disposition (ITAD) was treated as a mere afterthought—a logistical detail that came after the excitement of deploying new hardware. Old laptops? Ship them off. Retired servers? Call a recycler. Data tapes? Shred them and move on.