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Downtime is expensive—sometimes catastrophically so. A single system outage can disrupt operations, damage customer trust, and drain revenue faster than most organizations realize. Industry studies routinely show that even partial data outages can cost thousands of dollars per minute, and in highly regulated or customer-facing industries, that number can climb much higher. That reality is why data storage and backup strategy is no longer just an IT concern—it’s a business-critical decision. Today’s organizations face more storage choices than ever before.