Exploring Apple’s Replacement Cycle During the Pandemic
The Apple Company always came up with new ideas, innovative engineering, efficient products to meet the demand and requirements of the people. They introduce several features in their products and most importantly putting latest features in their models successfully is itself a huge success.
As the pandemic occurred, COVID-19 spread throughout the world, every company has been hit, every business has made losses. Companies have failed to deliver products; people do not have enough money to spend as they have already lost their jobs.
Although people became careful of their choices and decisions about what to buy and what is more necessary especially regarding electronics which in one way reduced the demand for electronic devices. On the other way, work from home is raised me like never before. Work from home, homeschooling, and people trying to connect with their families due to travel restrictions gave a rise to the demand for electronic devices.
Since people became aware of their choices, people are looking for devices to invest in which will give them long-term use. People are looking for devices that will be worth the amount they will be buying, keeping in mind the product’s built quality, connectivity, compatibility, and several other features.
Recently, Apple company, came up with new series of phones, laptops, MacBook and watches introducing more advanced feature than the previous series, most importantly, their previous year’s series and current year’s series supports 5G. People are very interested in owning a phone with 5G compatibility. Keeping in mind the number of years that the iPhone will get an update, buying an iPhone will be considered a great option that whenever the 5G will be introduced, the iPhone 12 series and above will definitely be capable of supporting 5G.
Before the pandemic, Mac and iPad from Apple Company were low in demand from 2017-2019. During the pandemic, it raised again. It is very inconvenient and your eyes feel strained when working on a small screen and when you need to manage lots of tabs at the same time.
Also, with M1 chip in MacBook, it brought a craze for the MacBook in the market. M1 chip brought craze due to its performance promises and claiming to bring experience which was never in the past.
It has just begun that having technology became a part of our daily life but with a pandemic, it became a necessity for some as well. Computers were already required by students and workers to prepare presentations, pass on notes and documents and learn more from the internet. After the pandemic, students need electronic devices to connect with their friends and attend school. Travel restrictions are also a reason why advanced devices are required with clear quality video to stay a few touches away from friends and family.
Recently, there has been a shortage of chips in the industry due to which not only electronic devices but several auto vehicle productions were at pause.
According to Canalys, Apple has successfully capture 20%+ of the US PC market.
It is really shocking that within three months, more than $100bn sales were recorded. It was big news that Apple Company had hit the $2 trillion mark in 2020. It is even said that Apple Company still has space to grow. Their services are also a reason why they are having beliefs and trust of their customers and attracting more customers as well. Apple company’s products are no longer even limited to just electronic devices but they also had launched face masks during the beginning of the pandemic and also there are rumors that Apple Company is trying to launch rockets or spaceships. Apple had even launched a new low-budget phone back in 2020 and there are rumors that there will iPhone SE 3 in next year, 2022.
The Apple Company is known for its aggressive growth. Also, it provides security and safety which is a huge factor in this modern generation of using technology. Another reason is also that, it is consistent with its varieties of iPhones which make them consistent in the market. Even during the pandemic, the company tried to launch their products as close to the month of September.
People nowadays, prefer to use smaller devices that will be heavy to lift, will occupy less space, and hence will be convenient to use. It is also convenient as it can be easily carried out to any location and can be plugged easily there also comparatively cheaper than large monitors.
Unlike any other company, Apple company provides almost every work-related electronic device a person might need. Therefore, it can be said Apple company is already ahead in this field. It is also very convenient for people to use products from the same family as in this way, there will be less hassle in keeping up the efficacy of work. The work area also looks more aesthetically pleasing.
All these areas have given exposure to electronic industries to introduce more features in their products. Earlier there were only selective devices that were in demand by selective people only. Now it is almost necessary to have high-end features in phones and electronic devices.
Therefore, it can be said that products of Apple Company’s, do serve a variety of customers or has options for a variety of customers. Since people now have many advantages of working from home, people will try to continue the same way as it is cost-effective as well. These situations have actually opened a long pathway for devices.
People are now understanding more about features and learning how the update of OS matters in devices and Apple is already known to give 5 years of OS update to its user from its first launch hence, the users will definitely get more features per year if the price of the Apple devices is divided into five years.
iPhone users also get a huge discount or a large amount is deducted if a user exchanges their previous iPhone as a trade-in with Apple Company. The difference in amount is great as well. The discount will make a huge impact on first-time users or those who have a low budget.
This way, there will be less congestion of Apple Company’s devices in the market which means there will be fewer products adding up to the landfills. Apple takes away what can be reused and recyclable and the rest is ensured that it does not end cause pollution and not affect the environment. Apple company is also using recycled products in their newly launched series this year, 2021.
The profit of Apple Company also hit low as retailers were bound to be closed due to lockdowns. Due to this, the benefit from Apple Care insurance was also low as people started to buy devices online, people neglected to buy the insurance. If people bought from retailers, at least the employees would have tried to include the Apple Care insure along with the bill.
Apart from all these, Apple Company also provides replacement services. Following are what happens in this service
iPhone Replacement service comes as a benefit with AppleCare+ for iPhone.
Before applying for a replacement, it is necessary to check whether the iPhone is under the warranty period. If it is in the warranty period, then the user is supposed to contact the Apple Company for replacement service for which they will ask for the user’s credit card authorization for a temporary time. This will not include any replacement for front glass or back glass damage and also if the damage caused is by accident then the user will be required to pay the “All Other Damage Fee”. Before giving away the phone for the replacement to the company, make sure you have backed up everything. This backup then can be used to easily set up in your replacement phone. The user will then be required to send their original phone to the Apple Company. After receiving the replacement phone, set up the phone as you would normally set up a new phone and restore the backed-up data.
If you take it to the Apple store then backup your data and keep your Apple ID password with you, remove your SIM card and at least keep 30% of the charge and also erase the device. Similarly, if the user decides to send the iPhone, do the same as removing data and SIM card and delete your device from the Apple ID device list.
Therefore, it can be said that although during tough times, Apple Company has managed to survive the market. This was possible as they had the solutions to the problems of other companies and businesses regarding their communication services. Apple Company gave the required users high-end features and most importantly security. The company has introduced 5G in their recent year’s phone series and previous year’s 2020, phone series which will receive OS updates till next five years. It also provides a service to replace their iPhones in case of any damage within the warranty period. Overall, the company is providing a pack of services that will be beneficial in the coming years and also taking care of people with low budgets by reducing the cost of iPhones if the intended buyers wish to trade in with their previous iPhones.
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